make it easy to stock up
The cold and flu prevention season was coming, and we wanted to make it easier for guests to stock up on their favorite germ-busting essentials wherever and however they wanted—establishing Target as their #1 go-to destination.
cleaning up wherever, however guests shop
To drive sales of cleaning and paper products and amplify promotions (regardless of channel) during key seasonal weeks.
helping smaller budgets make the most of cold season
To help several smaller budgets go farther, we brought together some of our most popular everyday brands, we created an integrated omnichannel approach to deliver a consistent message across all shopping touch points. With prominent placement across Target.com and external partner sites on Bullseye Marketplace, we removed any shopping friction by allowing the offers to be redeemed however guests pleased—in-store, online or a combination of both.
in store pickup sales
The partnership cut through the cold and flu seasonal clutter. Plus, by using Target Guest Access to identify the ideal audience for each offer, we reached guests where and how they liked to shop. In the end, the promotion and seamless shopping solution proved to be a healthy choice, driving millions of dollars in essentials sales: 140% lift in web-influenced store sales, 68% online sales, and 51% for in-store pickup.
digital deals on holiday helpers. stack offers to save more