making household essentials, more essential
Our team knew there were certain times of the year when people were stocking up on cleaning and paper products. And it was our job to make sure guests knew that they could (and should!) get those household essentials at Target.
keeping a clean state of mind
To drive conversion of household essentials by getting the word out about seasonal promotions.
building the dream: greater reach, smaller budgets
We concentrated brands and budgets into one powerful solution, the "Dream Clean", creating scale and making media dollars work harder. We created irresistible offers and inspired millions of guests with an easy way to stock up and save on their favorite ways to keep clean. With attractive seasonal offers on prominent placements across Target.com and external partner sites on Bullseye Marketplace, the campaign reached millions of guests. Plus, our tailored approach delivered multiple offer types toward different guest segments to generate higher sales.
KEY SOLUTIONSpromo amplification
in store pickup sales
fresh sales & a big lift
The Dream Clean partnership amplified the reach and lift in sales collectively more than any one brand could do alone. Plus, by using Target Guest Access to identify the ideal audience for each offer type, we reached more guests and generated more sales. In the end, promo amplification proved to be the perfect choice, driving millions of dollars in essentials sales: 63% lift in web-influenced store sales, 28% online sales, and 57% for in-store pickup—a near 50% average multichannel sales lift.
digital deals on holiday helpers. stack offers to save more