start the conversation
For Valentine's Day 2016, Hershey's wanted to promote the launch of their exclusive Conversation Kisses. But how could they cut through the candy messaging clutter during the sweetest season of the year?
make a new connection
To help Hershey's turn guests on to (and drive sales of) the sweet new Target Exclusive Conversation Kisses.
kiss and tell
Hershey's partnered with TMN to create a fun, interactive experience that allowed guests to get recipes, upload photos and even send a "virtual Kiss". To make sure the trial message reached the most receptive chocolate lovers, we also took advantage of more than 25 million guests on Cartwheel who were clearly in the Valentine's shopping mindset—and those who'd shopped candy.
KEY SOLUTIONSproduct launch
2X higher engagement
than snacks/candy benchmark
the perfect match
A little Kiss went a long way! Across multiple devices and platforms, the TMN and Hershey's partnership provided a 2 times higher engagement than the snacks/candy benchmark, which drove a very yummy 103% lift in web-influenced store sales.