Ready to meet our guests? let’s talk.

This way to success

Nobody knows the Target guest like we do. Our full-service model blends your business objectives with our insights to make great things happen—like inspired brand expressions, better engagement and greater success.

Our full-service model

  • Client Engagement

    Client Engagement works with you to understand your objectives and develop a marketing strategy aligned to the right audience and KPIs. They’ll partner with our internal team of experts across media, insights, creative, and product to ensure that your objectives clearly come to life across our media and will share the insights of what we learned along the way.

  • Media Management and Insights

    Our media & insights team is with you through the entire process. It starts with creating a media mix tailored to meet your objectives. Once live, our team will continue to monitor, and make real time optimizations in order to maximize your returns. After the campaign is complete, our team will follow up with analytics, and use learnings to build on your next campaign.

  • Creative Account Management

    Our collaborative approach doesn’t just promote products; we produce engaging brand experiences. These experiences are unique to your brand, but clearly belong on target.com. We build our experiences from scratch by providing a wide range of creative enhancements: design, copy, video and photography.

Make it personal

We take audience segmentation beyond demographics to connect you with real guests and their shopping behaviors. Using insights around how they interact with us, Target Guest Access highlights who's shopping for what, when, where and how often.

Some of our guest segmenting types include:

  • 1st party
  • Facebook targeting
  • demographic
  • keyword search
  • contextual
  • day parting
  • geography
  • 3rd party
  • behavioral
  • in-store digital
  • lifestyle

Close the loop

Our team continually analyzes the incoming data that's most important to your brand. Then we deliver an intensive post-campaign report, including key metrics, learnings and insights to help you plan winning, long-term strategies.

Sales impact

Identifying the segments that convert the best for you.

  • converters
  • conversion & sales lift
  • in-store & online performance
  • media-attributed sales

Awareness & engagement

Defining indicators telling you how guests will likely engage with your brand.

  • engagers
  • engagement lift
  • clicks & impressions
  • expansions
  • video metrics

Consideration insights

Explore new and potential messaging opportunities for unique guest behavior.

  • shoppers
  • shopper lift
  • new guest segmentations

Award-winning team

Don’t just take our word for it. We’re proud to have gathered a modest amount of industry recognition. It’s a credit to our team members serving you and delighting our guests.

mobile commerce daily

Internet Retailer

Internet Retailer's Best Digital Marketer in E-Commerce

AD Exchanger

AdExchanger

Top Ten Programmatic Advertiser.

webee award honoree 2014

Best User Experience & Best Practices

Our team delivered the goods—two honoree awards in one of the oldest, most prestigious digital contests that recognized the best in the digital and mobile universe.

Digiday

Digiday

Digiday's People Based Marketing Pioneer Award.

MMA Smarties

MMA Smarties

Global Media Company of the Year & Global Marketer of the Year Awards.