This way to success
Nobody knows the Target guest like we do. Our full-service model blends your business objectives with our insights to make great things happen—like inspired brand expressions, better engagement and greater success.
Our full-service model
Client Engagement works with you to understand your objectives and develop a marketing strategy aligned to the right audience and KPIs. They’ll partner with our internal team of experts across media, insights, creative, and product to ensure that your objectives clearly come to life across our media and will share the insights of what we learned along the way.
Media Management and Insights
Our media & insights team is with you through the entire process. It starts with creating a media mix tailored to meet your objectives. Once live, our team will continue to monitor, and make real time optimizations in order to maximize your returns. After the campaign is complete, our team will follow up with analytics, and use learnings to build on your next campaign.
Creative Account Management
Our collaborative approach doesn’t just promote products; we produce engaging brand experiences. These experiences are unique to your brand, but clearly belong on target.com. We build our experiences from scratch by providing a wide range of creative enhancements: design, copy, video and photography.
Make it personal
We take audience segmentation beyond demographics to connect you with real guests and their shopping behaviors. Using insights around how they interact with us, Target Guest Access highlights who's shopping for what, when, where and how often.
Some of our guest segmenting types include:
- 1st party
- Facebook targeting
- keyword search
- day parting
- 3rd party
- in-store digital
Close the loop
Our team continually analyzes the incoming data that's most important to your brand. Then we deliver an intensive post-campaign report, including key metrics, learnings and insights to help you plan winning, long-term strategies.
Identifying the segments that convert the best for you.
- conversion & sales lift
- in-store & online performance
- media-attributed sales
Awareness & engagement
Defining indicators telling you how guests will likely engage with your brand.
- engagement lift
- clicks & impressions
- video metrics
Explore new and potential messaging opportunities for unique guest behavior.
- shopper lift
- new guest segmentations
Don’t just take our word for it. We’re proud to have gathered a modest amount of industry recognition. It’s a credit to our team members serving you and delighting our guests.
Internet Retailer's Best Digital Marketer in E-Commerce
Top Ten Programmatic Advertiser.
Best User Experience & Best Practices
Our team delivered the goods—two honoree awards in one of the oldest, most prestigious digital contests that recognized the best in the digital and mobile universe.
Digiday's People Based Marketing Pioneer Award.
Global Media Company of the Year & Global Marketer of the Year Awards.