calling all natural beauties
Pixi offers high-end makeup and skin care at a below luxury price, so the beauty brand wanted to reach out to women 25 to 34 who take pride in being on-trend and are willing to spend a little bit more for superior products—in other words, the Target Style guest.
To educate guests on what makes Pixi’s pure, skin-loving products great. Plus, highlight the breadth of the brand’s impressive assortment at Target.
a natural fit
First, Target and Pixi created a best-in-class digital brand experience that offered tools, trends and tips perfect for fuss-free beauty buffs. Then, we used 1st party data to identify guests who shared Pixi’s love for style and beauty (and had a history of shopping those categories at Target). Finally, our full-coverage, multichannel approach extended reach with head-turning creative across Bullseye Marketplace and Target.com.
KEY SOLUTIONSbrand equity
in online sales during the campaign
in web-influenced store sales
Thanks to our partnership, the Target Style guest and Pixi became real BFFs. The campaign delivered an 82% higher engagement rate and 42% more product views. And naturally, guests loved what they saw. Web-driven store sales were up by 37%, and online sales increased a brilliant 111%.
pretty with passion. everyone needs a touch of pixi