a more natural way to launch
Purell Hand Sanitizer was well established in the marketplace. But when it came to launching the new Naturals line, we needed find a way to break through the clutter and get in front of guests with an affinity for natural, organic products.
make a hands-on connection with guests
To drive sales of new Purell Hand Sanitizer Naturals line at Target.
fresh, advanced data breaks through the clutter
Our 1st party data pinpointed guests who were already searching for and interested in natural and organic items. We capitalized on this pre-existing demand using external search, then further broke through the clutter and gained higher visibility using prominent placements on Target.com.
KEY SOLUTIONSproduct launch
coupon redemption rate than the category benchmark
a hands-down success
By getting our hands on key data, we were able to target the best possible guests for Purell Hand Sanitizer Naturals, lifting sales online and bringing in a higher coupon redemption rate.
purell hand sanitizer made with plant based alcohol & essential oils.