Your brand + our guest = the perfect match
Our guests drop in our store 30 million times per week and 25 million times online—where they mention us over 50,000 times a day. That’s why building a relationship with them is one of the most powerful decisions your brand can make. Let us help you connect with our guests to deliver the right message, at the right moment.
Need to get the word out about your offer or promotion at Target? We’ll help you take Cartwheel, online coupons, gift cards, and other program incentives to an ultimate level—getting your offer front and center with our deal-savvy guests.
View our promo amplification success stories
4.8x more product views
By using their limited budget to extend the reach of their promotion with targeted media, we were successful in helping Botanics drive consideration and conversion.Read more about Botanics products
Offer redemptions increased by 570%
By extending the reach of their promotion and targeting our communication to the right audience, we successfully drove trial of both Dasani and Good Thins better-for-you options.Read more about Dasani and Good Thins products
Back to college with 750% higher redemption
Shoppers stock up on a variety of items during the back-to-college timeframe, and one CPG company wanted to make sure that gum was one of them.Read more about gum
Household seasonal takeover
22% lift in store sales
When an in-house essentials category at Target needed support, Target Media Network helped to make sure its offers reached audiences across the Target site and beyond.Read more about paper product
Online? In store? For the guest there’s hardly a line between the two. So we’re here to help your brand drive conversion by consistently creating a seamless guest experience, making it easy for guests to start shopping in one place and finish in another.
view our seamless shopping success stories
Cleaning up online—with a 50% sales lift
For items that usually don’t see strong online conversion, we developed an irresistible promo to lift sales across the board during the cold and flu season.Read more about cold essentials products
Looking to increase loyalty or regain market share? We can help your brand build custom, exclusive offers on distinctive promotional channels with our loyalty marketing solutions. We’ll also work with you to target your high-value guests, and identify opportunities where you can make an emotional connection with higher-spending, higher-converting guests interested in your brand.
[LOYALTY MARKETING CONTENT & INFO TO COME VIA TARGET]
Seasonal & licensing occasions
As holiday traffic to our digital properties starts peaking, it’s the most wonderful time of year to give Target Media Network a ring. We’ll help transform your brand products to the must-have gifts of the year, no matter the occasion. Or if you’d like to capitalize on the latest licensing craze, we’ll help you direct guests obsessed with their favorite character directly to your products.
View our seasonal & licensing success stories
More than 1MM unique visits
A licensing promotion that delivered more than 150% lift in and online and in-store sales—not to mention a huge force of product views to be reckoned with.Read more About star wars products
Up to 90% more Cartwheel redemptions
We synched media with the movie release and targeted the right guest, increasing awareness and sales of the Secret Life of Pets food products across multiple brands.Read more about slop products
A 30% lift in store sales for Friendsgiving
A new tradition was taking hold. To drive awareness, consideration and sales during this rising cultural moment, many vendors would have to pitch in.Read more about friendsgiving
Product launches & exclusives
Target guests are famously hungry for product launches and exclusives found nowhere else. Consider in 2015, when an exclusive version of Adele’s 25 was released exclusively on Target, even those not fans of the megastar were incentivized to give her a spin. The result? The release had the biggest opening-day sales of any album in our history—helping to skyrocket Adele’s brand, and sales, off the charts.
View our product launches & exclusives success stories
samsung Galaxy s7
Captured an 11% pre-order market share
The buzz we created broke store records capturing pre-order market share and drove a 475% lift in phone contracts.Read more about samsung Galaxy s7
37% higher than CTR category benchmark
Though only available in 593 Target stores, we tailor made a segment of guests who would go ga-ga over Graco’s new product collection.Read more about graco products
Drove 132% lift in online sales
We pinpointed guests who were already searching for and interested in natural and organic items, making the new Purell Hand Sanitizer Naturals launch a hands-down success.Read more about Purell Hand Sanitizer products
Drove over 120% lift in sales
Sensodyne was looking to drive trial on their new toothpaste brand. But would a GiftCard incite more sales or a strong coupon offer? We tested them both.Read more about sensodyne products
S'ip by S'well
Designing a 2.3x lift in views & 2x lift in sales
Stylish, unique, and fun. Three words used to describe our guests as well as the new S'ip by S'well bottles. However, a match this perfect still requires a strategy to get the word out.Read more about S'ip by S'well products
920K unique guests & 34% average sales lift
Unilever was launching a new kind of product. To ensure success, we needed to target just the right guests at just the right time with an exceptional introduction.Read more about Pure Leaf
Want to tell your brand story on a premium network? Your solution is the Target guest—and our brand equity solutions. We’ll help you carefully build a custom program to uniquely engage with specific Target guests and transform their passion into your most loyal customers.
View our brand equity success stories
11x increase in adds to cart
By introducing a birth-through-potty-training solution, we helped Pampers communicate brand benefits, increase product views and adds to cart.Read more about pampers®
Grocery influence integration
30M+ impressions. 45% higher redemption.
A large CPG partner wanted to pour a little inspiration into every cup with its popular creamer brand and knew that Target Media Network could help them get it done.Read more about Coffee Creamers
Every industry has its challenges. Leveraging our guest insights, we’ll help you craft a program that knocks down the roadblocks unique to your category, to meet your metric for success.
View our category initiative success stories
50% improvement in sales YOY
With a strategically-aligned category approach, we increased Target office supply sales at double the industry rate and improved by 50% YOY.Read more about Office Supplies
Nicorette & NicoDerm CQ
49% lift in store sales
New Year’s is the peak period for people trying to quit smoking. After that, it’s tough times for smoking cessation sales. With our help, GSK was on a mission to communicate a whole new time to quit.Read more about Nicorette & NicoDerm CQ
Robotics floor care
191% lift in category sales
We helped the merchant team establish Target as the premier destination for robotic vacuums, resulting in a lift in category sales and market share.Read more about robotics floor care