Super Bowl

48% lift in web-influenced store sales—big win!

the BACKGROUND

tackle the competition

On the Sunday of the biggest game of the year, there’s a lot of marketing noise to cut through in order to grab attention. Iconic grocery brands needed to gain traction and establish Target as the stock-up destination for snacks.

the goal

teamwork

To drive impressions and boost sales for top grocery brands like Pepsi and Tostitos in the run up to the big game.

the strategy

huddle up

The Target Media Network game plan was to market Target as the perfect place to stock up on all the goodies necessary for a super gridiron bash. So we brought several tasty brands together to offer game-worthy recipes and savings. We then targeted our guests most likely to engage: those planning a trip, searching for recipes, browsing entertaining-related content and others with a history of high-frequency grocery trips.

KEY SOLUTIONS

seasonal + licensing occasions

the success

  • 48% lift

    in web-influenced store sales

  • 27% higher

    coupon redemption rate than grocery average

score!

The teamwork paid off big with a 48% lift in web-influenced store sales. Even better? The promo and recipes combo inspired hungry fans to redeem 27% more coupons than average. Yum!

home party advantage with cartwheel. save on fan favorites.