tackle the competition
On the Sunday of the biggest game of the year, there’s a lot of marketing noise to cut through in order to grab attention. Iconic grocery brands needed to gain traction and establish Target as the stock-up destination for snacks.
To drive impressions and boost sales for top grocery brands like Pepsi and Tostitos in the run up to the big game.
The Target Media Network game plan was to market Target as the perfect place to stock up on all the goodies necessary for a super gridiron bash. So we brought several tasty brands together to offer game-worthy recipes and savings. We then targeted our guests most likely to engage: those planning a trip, searching for recipes, browsing entertaining-related content and others with a history of high-frequency grocery trips.
KEY SOLUTIONSseasonal + licensing occasions
coupon redemption rate than grocery average
The teamwork paid off big with a 48% lift in web-influenced store sales. Even better? The promo and recipes combo inspired hungry fans to redeem 27% more coupons than average. Yum!
home party advantage with cartwheel. save on fan favorites.